Brand Guidelines
The ADLOPIX Identity
A premium, modern and minimal identity built for a global AdTech brand. These guidelines keep ADLOPIX consistent, trustworthy and unmistakable across every surface — from a favicon to a billboard.
Logo
The ADLOPIX mark is a geometric "A" whose negative space forms an upward growth arrow — a direct nod to revenue intelligence and publisher growth. Use the gradient mark on light and neutral surfaces; use the solid white mark on dark or coloured backgrounds.
Clear Space & Minimum Size
Always preserve clear space around the mark equal to at least the height of the inner arrow. Never crowd the logo with text or graphics. Minimum digital size is 24 px; the favicon is the only permitted exception.
Colour Palette
Electric blue is the core of the brand, anchored by deep near-black ink and clean white. The blue→cyan gradient is reserved for the mark, key accents and hero moments.
Typography
Sora carries display and headline moments; Inter handles body and UI; IBM Plex Mono is used sparingly for eyebrows, labels and data.
Usage
Consistency builds trust. Follow these rules to keep the ADLOPIX brand premium everywhere it appears.
Do
- Use the gradient mark on white and light surfaces.
- Use the white mark on dark or coloured backgrounds.
- Maintain generous clear space and whitespace.
- Keep the wordmark as "ADLOPIX" in marketing contexts.
- Pair the brand with electric blue and clean typography.
Don't
- Don't stretch, rotate or distort the mark.
- Don't recolour the logo outside the approved palette.
- Don't place the gradient mark on busy or low-contrast images.
- Don't add shadows, outlines or effects to the logo.
- Don't use "Adlopix LLP" in marketing — that is for legal contexts only.